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Brief every shoot
like a pro.

The exact one-page template used to run every video and photo shoot at Mitchell VP. Walk into any production fully prepared — and get better content out the other side.

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Mitchell VP
Shot List Framework
Clean product on white
3/4 angle — packaging
In-hand lifestyle
Texture / material close
Logo / badge
2 / 4
Free
Template
Mitchell VP — Brief Template
Product Video Brief
Brand / Client
___________________________
Project Name
___________________________
Shoot Date
___________________________
Hero product video (60s)
Short-form cuts (15s / 30s)
Still photography set
Behind-the-scenes
1 / 4
What's Inside
01
The One-Page
Brief
Brand, product, goals, tone, and deliverables — all in a single fillable page. Send it to any production partner and be understood in 30 seconds.
Fillable PDF
02
Shot List
Framework
Hero shots, lifestyle, detail, and motion — organized by the order you'd actually shoot them. Never leave a day missing the money shot.
4 Shot Categories
03
Pre-Production
Checklist
The 12 things to confirm before any crew shows up. Prop list, location notes, mood board links, talent confirmation — all in one place.
12-Point Checklist
04
Asset Delivery
Spec Sheet
Tell your editor exactly what you need — platform specs, file formats, color grade preferences, and approval workflow. Eliminates revision rounds.
Platform-Ready
Who It's For

Built for brands who
take content seriously.

Most video projects go sideways before the shoot even starts — vague expectations, missing assets, no agreed-upon deliverables. This template eliminates that entirely.

Get the Free Template ↓
Product brand marketers who run 4–12 shoots per year and want every one to go smoothly
E-commerce brands briefing photographers or videographers for product launches
Manufacturing companies documenting their process or building a product video library
Outdoor brands planning lifestyle shoots across multiple locations and talent
In-house creative teams who want a consistent process across agencies and freelancers
Mitchell Video Production — Connecticut

This is the exact brief used on
every shoot we run.

Mitchell VP works with product brands, outdoor companies, and manufacturers to build video and photography content systems. This template came out of years of running productions where a bad brief cost everybody time. We refined it shoot by shoot until nothing fell through the cracks.

8+
Brand Clients
50+
Shoots Completed
0
Missed Deliverables
Free Download

Walk into your next shoot
fully prepared.

Drop your email and get the full 4-page template kit instantly. No pitch, no upsell — just the template.

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