2023
Work / Lyman Products
Lyman Products — Outdoor Manufacturing

Launch Campaign
& Content System.

Product Video Photography Content Strategy Social Assets Production Workflow
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Client
Lyman Products
Industry
Outdoor / Manufacturing
Engagement
Content System Build
Year
2023
The Situation

Starting from
zero.

Most brands arrive with scattered assets and unclear direction. Lyman Products came with neither — no content framework, no visual standards, and no production history to build on. Every product launch had been handled reactively, resulting in inconsistent imagery and no repeatable process for the team that came after.

The brief was clear: build everything from the ground up and make it last. Not just a hero video for this launch — a visual content system the brand could run on for years.

"No content framework. No visual standards. Build everything from scratch — and make the next one easier."
What Was Built
01
Hero Brand Video
A full-length brand film anchoring the product launch — shot to work as a website hero, a campaign centerpiece, and a media asset that could outlive the launch cycle. Pacing, music, and edit designed to hold attention while communicating product quality.
02
Product Photography Library
A comprehensive set of product images — clean studio shots for e-commerce and retail, and lifestyle imagery for brand campaigns. Selected for front covers and feature spreads in industry print publications, and the The Lyman Shotshell Reloading Handbook, 6th Edition.
03
Social Cut-downs & Promotional Assets
The hero video reformatted for every platform — 15s and 30s cuts for paid social, 9:16 for Reels and Stories, square formats for feed. Each cut edited natively for the format, not just resized.
04
Repeatable Production Workflow
A documented production system — shoot brief templates, shot list frameworks, asset naming conventions, and delivery specs — so every future launch could move faster without starting from zero.
The Work
Accu-Prime Auto — Product Launch Video — A full product video produced for Lyman's Accu-Prime Auto primer tool, built to drive awareness at launch across digital retail, social, and email campaigns.
Accu-Prime — Hero Product Video — Single-product hero video showcasing the Accu-Prime primer tool in detail. Designed for product pages, dealer presentations, and top-of-funnel brand content.
Lyman Products campaign hero shot
Campaign Hero Shot
1600 × 1200px
Lyman Products product detail photography
Product Detail Shot
1600 × 1200px
Lyman press feature photography
Lifestyle / Action Shot
1600 × 1200px
Lyman Products social content
Social Format Frame
1080 × 1080px
In Print

Photography selected for editorial and commercial print publication — magazine front covers, two-page product feature spreads, and the The Lyman Shotshell Reloading Handbook, 6th Edition.

Front Cover
Magazine front cover featuring Lyman Products photography
Shooting Sports Retailer
Front Cover · March 2025
1-Page Spread
Full-page Lyman Products advertisement in Shooting Sports Retailer
Shooting Sports Retailer
Full-Page Advertisement · Issue 325
Handbook Cover
The Lyman Shotshell Reloading Handbook 6th Edition cover photography
The Lyman Shotshell Reloading Handbook, 6th Edition
Cover Photography · 2025
The Outcome
3×

"Every subsequent launch ran faster and looked more cohesive across all channels."

Content output tripled year-over-year as the production system scaled beyond the initial launch.
Each subsequent product launch moved faster — less time in pre-production, more time on creative execution.
Visual consistency across website, paid media, retail, and social for the first time in the brand's history.
A documented workflow the brand could hand to any future vendor or internal team without losing quality standards.
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