Apex Brand Film

Hero brand film and product campaign for the Fall 2025 launch — 3 deliverable formats across web, social, and retail.

2 actions needed In Production

Shoot Date: June 12, 2025

Delivery: July 8, 2025

Project Progress 60%

Pre-Production Delivered

Action Items 2/4 complete

Complete onboarding brief

Submitted May 28

Approve shot list & creative direction

Approved June 3

Review & approve first cut

Ready in portal when edit is complete

Due Jul 1

Confirm final export formats

Broadcast spec needed for retail display

Due Jul 3

Documents 3 files

Apex — Shot List & Creative Direction.pdf

Jun 3 · PDF

Onboarding Brief — Apex Outdoor Co.pdf

May 28 · PDF

Revision Guidelines & Review Instructions.pdf

Jun 18 · PDF

Milestones — 3/5 complete

Onboarding & brief submitted May 28 Done

Strategy call & shot list approved Jun 3 Done

Shoot day complete Jun 12 Done

First cut review Jul 1 In Progress

Final delivery Jul 8

Messages — 4

Sarah F. Jun 13

Shoot day was incredible. The team loved the energy on set. Can't wait to see what comes out of it.

Mitchell VP Jun 13

Great day — footage looks strong. I'm logging everything now. You'll have a first cut in the portal by July 1st. I'll send review instructions with it so the feedback process is straightforward.

Sarah F. Jun 20

Quick heads up — our launch date moved to July 18th. Does that affect the delivery timeline at all?

Mitchell VP Jun 20

No issue — that actually gives us a cleaner window. First cut still lands July 1st, you'll have until July 8th to review, and finals will be in your portal by July 12th. Six days of buffer before launch. You're in good shape.

Assets — 3

Processing

Apex Brand Film — Hero Cut

Brand Film In Edit

Processing

30-Second Social Cut

Social In Edit

Product Photography Set — 18 images

Photography Final

Apex Brand Film

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